Congratulations to my colleagues Johan and Sophie for their work on a client’s jewellery website. This is what she had to say (I’ll reveal who it is when her website has gone live).

I have been in the jewellery business for over 26 years and with a history of 2 shops, I thought my expertise in retail would be sufficient to sell on-line too. When faced with the task of describing my jewellery and actually putting it into words, I realized how difficult this was. I discovered an important aspect of writing product descriptions; that is to achieve the right balance between giving technical information and making it interesting and exciting to read. Information is necessary to help sell a product, but it is also essential to convey it with the right messages and ‘tone’. I can assure you Ben Locker & Associates have mastered this excellently. They are passionate about what they do and it shows in the way they write. A very inspiring experience. Thank you.

More news about product description copywriting soon…