You’d be hard pressed these days to find a half-decent business that doesn’t have a blog of one kind or another.
There’s a good reason for that. Research by web-marketing gurus Hubspot shows that “Small Businesses That Blog Get 55% More Website Visitors“.
It’s a well known fact that having a blog with regularly published, fresh, relevant content will attract attention from the search engine bots and spiders and lead to increased visits in the long term. Businesses making use of blogs and social media technology not only get more inbound links and indexed pages but significantly more visitors as well.
The importance of the blog as a marketing tool should not be overlooked. Keeping it up-to-date with fresh content will attract search engines and potential customers alike.
Using a blog also allows a business to take a different stance. Pages can be written in an informative manner, going more in-depth than the normal website page, or they can be used to provide news of updates to business products or services.
Taking a completely different approach, they can just be used to offer reflections and daily thoughts from the business owner. Something innovative is more likely to attract attention from the outside world.
Fresh, relevant content
Unfortunately, finding and writing relevant content on a regular basis is where the majority of businesses struggle.
You’ll start off with the best blogging intentions and after a while you might struggle to find fresh topics to write about. As a result, your blog might become stagnant and less productive than you might have hoped.
The key to a successful blog is keeping the content going, but it is just as important to write relevant content. Target those keywords and search phrases relevant to your business to attract the right people. In this way, your business blog is just another sales tool – attract your visitors, hook them in and give them a link to purchase your products or services.
Beyond this, a business blog is an excellent source of traffic, more potential external backlinks and improved overall pagerank and search engine ranking positions. Write the right content and you’ll soon notice the difference.
Blog content that really works
If you need regular content for your business blog to get your fair share of that extra traffic, then turn to the online copywriters who know their stuff.
Our bloggers will write and publish keyword relevant content for your business blog that will not only improve traffic to your site, but help turn those visitors into paying customers. All this for a thoroughly reasonable price.
So why not contact us today for a quote? How can you afford to miss out on all that extra traffic?