During the few spare minutes I’ve had this week, I’ve been thinking about the companies that I’d love to turn into clients. I could tell you about my passion, enthusiasm, excitement and whatnot for certain brands or companies, but it would ring hollow. What I’m really after is one thing.
Chuck in a freebie and you’ll motivate me more than the fattest cheque (though, please, do understand that I don’t find fat cheques even remotely demotivating. Even a biro sketch of a fat cheque and a freebie will spark off a Pavlovian reaction of joy).
That’s not to say I’m in the market for selling my soul. Quite the opposite. The freebies I would like would nourish it. Here are a few examples:
- Wine from Lea and Sanderman.
- Beer from the St Peter’s Brewery.
- Suits from Gieves & Hawkes.
- Bicycles from Pashley.
- DVDs from the BFI.
- Music from Hyperion (or pretty much any good classical music label).
But that’s just me. I get motivated by life’s pleasures which, in turn, put me in a better frame of mind for copywriting.
Nor am I the only one: I asked a variety of other copywriters and freelance writers on Twitter which companies they would love to work for. Some were motivated by chocolate, others by causes, most by their interests and enthusiasms. This is what they said:
Nikki Bayley, freelance copywriter from Brighton:
Love to work with exciting destinations, responsible & ethical companies and – of course – all purveyors of fine chocolate…
Rob Self-Pierson, freelance writer from Waltham Abbey:
Dear Jim, can you fix it for me? I always thought it’d be great to write for a computer game manufacturer like EA Games….
And there we have it. Whatever you need copy writing for, there’s a copywriter out there who’s keen to sharpen their pencil on your behalf.
They’re also a nice bunch of people. That’s what makes working with a copywriter so rewarding. Let’s hope this post helps put some of them in touch with their dream clients…