Copywriters don’t expect clients to dictate terms and conditions. But is it fair when they do?
I wrote a series of sales letters without realising it, reminding me not to write like a copywriter – and use my own voice instead.
Technique is all very well, but ideas come from doodling – as Gerard Hoffnung knew. Bloggers can learn a lot from him.
Much-quoted research into the 12 most persuasive words in English is nothing more than a myth…
When the Daily Mirror’s Cassadra bemoaned the famous ‘Come to Britain’ advertising campaign, David Ogilvy stuck the knife in.
Convicted murderer Louis Victor Eytinge forged a career as a successful sales copywriter from inside prison. This is his story.
Billy Connolly knows the real power in the word ‘you’ doesn’t come from knowing when to use it – it comes from knowing how to use it.
Claude Hopkins, author of Scientific Advertising, offered great advice on naming companies. But do any copywriting companies follow it?
“If you really want to be a better copywriter,” advised the figure in the green armchair, “you should stop writing like one.”
Copywriters want to know about the little extras you add to your service – they’re one of the main reasons your customers choose you.
Be careful what advice you offer on your blog – give away too much of the wrong kind and people will forget what you’re best at.